Sanremo, ItalyJimgordon91 / CC BY-SA 4.0, via Wikimedia Commons
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Sanremo

Where the Riviera's elegance meets a melody of history and flowers.

The secrets of Sanremo

Sanremo, as no one tells it.

Not the postcards. The stories even locals don't know — whispered in your ear, right where they happened.

3 secrets below. Many more wait inside the tour.
Sanremo Casino

The Sanremo Casino has witnessed its share of high rollers and dramatic losses, but one Egyptian king reportedly had a particularly bold way of ensuring a win.

Full story unlocks in the tour
Ariston Theatre

The stage of the Ariston Theatre, celebrated for the Sanremo Music Festival, appears considerably larger on television than it is in reality.

Full story unlocks in the tour
Villa Ormond Gardens

Among the exotic flora of Villa Ormond, a rare plant, once thought to be extinct for millions of years, flourishes in a quiet corner.

Full story unlocks in the tour
The full tour

Discover every secret of Sanremo

Every address, every reveal in full — in your ear, right where it happened.

Get the key to Sanremo

You pick your stops. You walk. The voice reveals what the others miss.

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About Sanremo

The story of Sanremo

Sanremo, often known as the "City of Flowers," stands as a prominent resort town on the Italian Riviera, specifically the Riviera dei Fiori. Its mild Mediterranean climate draws visitors throughout the year, offering a blend of old-world charm and a lively cultural presence.

The city's vista includes grand hotels, promenades lined with palms, and elaborate gardens, reflecting its popularity as a destination since the 19th century. Beyond its aesthetic appeal, Sanremo is internationally recognized for hosting the Sanremo Music Festival, a significant event in Italian popular culture and a launching pad for many artists.

From the medieval quarter of La Pigna, with its winding passages, to the modern casino and bustling flower markets, Sanremo provides a varied experience. It is a place where history, music, and natural splendor intertwine, offering a unique glimpse into the Ligurian way of life.

History

## From Roman Settlement to Riviera Splendor Sanremo’s origins trace back to Roman times, when it was known as Matutia or Villa Matutiana. In the early Middle Ages, the population moved to higher ground, leading to the development of the walled village of La Pigna, designed to offer protection against Saracen raids. Initially under the control of the Ventimiglia countship, it later came under the dominion of Genoese bishops before being sold to the Doria and De Mari families in 1297.

Sanremo maintained a degree of independence from the Genoese Republic and, in 1753, resisted Genoese attempts at hegemony, which led to the construction of the Santa Tecla fortress on the beach. Following French domination and the Savoy restoration in 1814, Sanremo was annexed to the Kingdom of Sardinia.

The mid-18th century marked a period of rapid expansion, largely fueled by the growing tourism industry. The city saw the construction of its first grand hotels and extended along the coast. European royalty and notable figures, including Empress "Sissi" of Austria, Empress Maria Alexandrovna of Russia, and Swedish chemist Alfred Nobel, were drawn to Sanremo’s mild climate, with Nobel making it his permanent home. The Russian Orthodox Church, built in the early 20th century, stands as a testament to the significant Russian community that once flourished here.

In 1920, Sanremo hosted a pivotal post-World War I Allied meeting, the San Remo Conference, which determined the allocation of mandates for former Ottoman-ruled lands in the Middle East. The city’s Municipal Casino, a Liberty Deco-style building, opened in 1905, further solidifying its status as an upscale resort. The Sanremo Music Festival, which began in 1951 at the Casino Theatre before moving to the Ariston Theatre in 1977, transformed Sanremo into the "City of Song" and a major cultural center.

What to see

Begin your exploration in La Pigna, Sanremo's medieval old town. This labyrinth of steep, narrow passages, ancient archways, and covered alleyways offers a journey back in time. Wander through its charming routes, discovering historic buildings and small squares.

For a taste of Sanremo's elegant side, stroll along Corso dell'Imperatrice, a grand promenade lined with palms. This showpiece of the city, with its towering Washingtonia palms, was a gift from Tsarina Maria Alexandrovna in 1874. It is particularly appealing at dusk for an evening passeggiata.

Visit the Sanremo Casino, an impressive Art Nouveau building from 1905. Even if gambling isn't your interest, its architecture and historical significance are worth appreciating. The Ariston Theatre is another cultural landmark, renowned as the venue for the Sanremo Music Festival. Guided tours are available to explore its history and behind-the-scenes areas.

Seek the tranquility of Villa Ormond Gardens, a botanical park featuring monumental palm trees, exotic plants, and a Japanese garden symbolizing Sanremo's twinning with Atami. The gardens offer expansive views and are a perfect spot for relaxation. Do not miss the Santuario Madonna della Costa, a 17th-century sanctuary visible from the harbor, offering excellent views over the city and sea.

When to visit

Sanremo enjoys a Mediterranean climate with mild, wet winters and warm, dry summers, making it an attractive destination year-round. The best times to visit for pleasant weather and outdoor activities are spring (mid-April to mid-June) and early autumn (September). During these months, the weather is comfortable, and the celebrated flower gardens are in bloom.

For a beach-focused holiday, July and August are ideal, though temperatures can be warm. If you plan to attend the Sanremo Music Festival, held annually in February, be sure to book accommodations well in advance as the city becomes very popular.

Practical

Sanremo is easily accessible by various modes of transport. The nearest international airport is in Nice, France, approximately 50 kilometers away, with Genoa also being a reachable option. The city is well-connected by train, with a modern railway station on the main coastal line running from Italy to France. For those driving, the A10/E80 autostrada (Genoa-Ventimiglia) provides direct access, or you can opt for the scenic ancient Roman road, l'Aurelia.

Within Sanremo, the city center, particularly near the promenade or Piazza Bresca, is convenient for exploring on foot. Public transportation is available, and bicycles can be rented to enjoy the coastal bike path. When visiting the Sanremo Casino, a smart casual dress code is generally expected, with more elegant attire after 6 PM, and a valid ID or passport is required for entry.

Good to know
What is Sanremo most famous for?
Sanremo is most famous for its annual Sanremo Music Festival, a major cultural event in Italy, and for its association with flowers, earning it the nickname "City of Flowers."
Is Sanremo a good place for a beach holiday?
Yes, Sanremo offers various beaches, including sandy and rocky options, with public access and resort facilities. The best months for a beach holiday are July and August.
Can you visit the Ariston Theatre?
Yes, guided tours of the Ariston Theatre are available, offering a look at its history, architecture, and connection to the Sanremo Music Festival.
What is 'La Pigna' in Sanremo?
La Pigna is Sanremo's medieval old town, characterized by its winding, steep passages, ancient archways, and historic buildings, offering a glimpse into the city's past.
Is there a dress code for the Sanremo Casino?
Yes, a smart casual dress code is generally required for the Sanremo Casino, with more elegant attire expected after 6 PM. Sportswear and beachwear are not permitted.
How far is Sanremo from Nice Airport?
Sanremo is approximately 50 kilometers (about 31 miles) from Nice Airport, making it a convenient entry point for international travelers.
Sanremo
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Get the key to Sanremo