Stockholm

Along the sparkling shores of Lake Pepin, where Wisconsin's bluffs meet the Mississippi River, lies Stockholm, Wisconsin—a village that, despite its modest population of around 78, feels larger than life. Settled by Swedish immigrants in the 1850s, this tiny river town proudly displays its Scandinavian heritage, from Swedish flags adorning storefronts to Nordic-inspired cuisine. Stockholm is a popular stop along the Great River Road, drawing visitors from across the Midwest who come to shop, dine, and marvel at the expansive views of Lake Pepin.

Stockholm is a lively hub for arts and culture, attracting artists, makers, and chefs drawn to its unique light, landscape, and creative community. Its streets are lined with thoughtfully curated shops, galleries, and studios, each offering a distinct point of view. The village embodies a "koselig" (a Norwegian term similar to Danish "hygge," meaning cozy or snug) atmosphere, where time seems to slow down, and life's simple pleasures take center stage. Whether you're seeking handcrafted goods, award-winning pie, or simply a peaceful escape with striking natural beauty, Stockholm offers a charming and unforgettable experience.

While Stockholm, Wisconsin, is the focus of this guide, it's worth noting that other towns named Stockholm exist in the United States, each with its own unique history and character. Stockholm, Maine, for instance, was originally named Upsala and later became a tri-cultural community with Swedish and French influences. Stockholm, New York, was named by surveyors, not settlers, after the Swedish capital. And Stockholm, South Dakota, also bears the name of the Swedish capital, reflecting its early Scandinavian settlers. These other Stockholms, though distinct, share a thread of Swedish heritage that speaks to a broader immigrant story in America.

## Swedish Roots and River Life Stockholm, Wisconsin, began its story in 1851 when Swedish adventurer Erik Petterson, captivated by the view of Lake Pepin from a bluff, envisioned a new settlement. He made his first land purchase the following year, and by 1853, his brother Jacob led a group of settlers to the site. Erik himself returned with a bride and more countrymen after a brief visit to Sweden. The village was officially platted in 1856 and named Stockholm, after the Swedish capital.

Early Stockholm quickly became a vital stopover for Scandinavian immigrants heading to western Wisconsin and a thriving agricultural center. By 1880, at its peak population of 280, the village supported a robust economy with three general stores, two hardware stores, and two blacksmith shops. The arrival of the Burlington railroad in 1886, connecting Stockholm to other commercial centers along the river, further solidified its place on the map. A pier built in 1887 accommodated river steamers and lumber rafts, and industries like grain warehousing, clamming, commercial fishing, and even ice harvesting flourished.

## A Shifting Landscape and Artistic Revival After World War I, Stockholm experienced a decline in its rural population, and the post-World War II flight to cities, coupled with the loss of the railroad station, nearly erased the village. However, Stockholm found a new lease on life in the 1970s when artists began to move to the area, drawn by its scenic beauty and tranquil atmosphere. Many of these artists made Stockholm their permanent home, opening shops and galleries that transformed the village into a popular destination.

Today, Stockholm, with a population of about 78 people, is celebrated for its artistic spirit and small-town character. It has become a haven for handcrafted goods, unique boutiques, and farm-to-table dining, all while retaining its strong Swedish heritage. The village's resilience and transformation from an industrial hub to an artistic retreat exemplify its enduring appeal on the Great River Road.

Stockholm, Wisconsin, offers a delightful array of experiences, beginning with its renowned Stockholm Pie & General Store. This nationally celebrated spot is a primary stop for its award-winning, handmade pies and a full cafe menu featuring soups, sandwiches, and salads. Be prepared for lines, especially on weekends, but the pie is widely considered worth the wait.

Explore the village's artistic side with a stroll through its many boutiques and galleries. Shops like Scandihoo offer Nordic-inspired gifts, while others feature local artisan goods and home decor. For those interested in culinary arts, The Palate Gourmet Kitchen Store provides unique kitchenware and even hosts cooking classes. Do not miss Chandler's Books, a charming, old-fashioned bookstore on the main street that operates without an online presence.

Beyond the village center, the natural beauty of the area calls. Hike the trails at Maiden Rock Bluff State Natural Area for expansive views of Lake Pepin from 400 feet above the water. This area is particularly engaging in the fall when the leaves change color. For a taste of local libations, visit Maiden Rock Winery & Cidery, located in the bluffs, where you can sample European-style ciders and even pick apples in the orchard during the fall.

For a unique farm experience, consider a visit to Lavender Bluff Farm, just outside the village, where you can cut your own fragrant lavender bouquets and shop for lavender products. And for those seeking outdoor recreation, Lake Pepin itself offers opportunities for boating and enjoying the waterfront, with a 700-foot stone pier extending into the water.

Stockholm is particularly popular during the summer and fall weekends, when all shops and restaurants are typically open. The autumn season, especially during MEA weekend in October, is exceptionally busy due to peak fall foliage and school breaks. While many establishments have varying weekday hours, it's always a good idea to check individual websites for specific opening times, especially if visiting on a weekday. The annual Stockholm Art Fair, held in mid-July, is another popular time to visit, showcasing over 90 artists in the Village Park.

Stockholm is located directly on Highway 35, also known as the Wisconsin Great River Road, making it a scenic drive. If driving from the Minneapolis/St. Paul area, you can cross into Wisconsin at Prescott or Red Wing, Minnesota, and continue on Highway 35. Parking in Stockholm is generally street-side, with cars lining the streets in front of stores. On very busy weekends, you might need to park a bit further away and walk. For the Stockholm Art Fair, there is a $5 upper lot parking fee with continuous free shuttle buses, and limited $15 parking closer to the fairgrounds.

Many of Stockholm's businesses operate with seasonal hours, particularly during weekdays outside of the peak summer and fall seasons. It's advisable to check the individual websites of shops and restaurants you plan to visit to confirm their current operating hours. The village is compact and walkable, making it easy to explore on foot once you've parked. While there are no formal parking lots for everyday use, the character of the village and its offerings make the slight inconvenience of parking well worth it.