Roswell, United StatesRoswell Daily Record. / Public domain, via Wikimedia Commons
US

Roswell

Self-guided audio walking tour of Roswell — GPS route, offline playback, story-driven narration in 32 languages.

Where the high desert holds its breath, awaiting the unexplained.

The secrets of Roswell

Roswell, as no one tells it.

Not the postcards. The stories even locals don't know — whispered in your ear, right where they happened.

3 secrets below. Many more wait inside the tour.
Roswell Army Air Field (RAAF) Press Release

Before it became a global phenomenon, the Roswell Incident was announced with a startling official statement, swiftly altered.

Full story unlocks in the tour
The alleged UFO crash site

The coordinates for the supposed crash site are publicly available, yet reaching it is not as simple as plugging them into a GPS.

Full story unlocks in the tour
International UFO Museum and Research Center

The museum dedicated to the Roswell Incident was not always a certainty; it took a central figure from the original event to bring it into being.

Full story unlocks in the tour
The full tour

Discover every secret of Roswell

Every address, every reveal in full — in your ear, right where it happened.

Get the key to Roswell

You pick your stops. You walk. The voice reveals what the others miss.

Roswell — a sign that reads get your nature on a bridge
Photo: Adaobi B / Unsplash
Choose your time

How long do you have in Roswell?

Your self-guided audio tour of Roswell is ready — pick your landmarks, choose your language, and start the moment you arrive.

Buy
About Roswell

The story of Roswell

Roswell, New Mexico, is a city forever etched in popular culture due to the renowned 1947 incident. What began as a rancher's discovery of unusual debris transformed into a global mystery, fueling decades of speculation about extraterrestrial life and government cover-ups. While the official explanation points to a top-secret Project Mogul balloon, the allure of the unknown continues to draw visitors from around the world.

Beyond its extraterrestrial mystique, Roswell is a high-desert community with a distinct blend of history, art, and natural splendor. From contemporary art galleries to a wildlife refuge teeming with migratory birds, the city offers a range of experiences that extend far beyond UFO lore. It is a place where the ordinary and the extraordinary coexist, inviting curious minds to explore its many facets.

History

The 1947 Incident and its Aftermath

The story of Roswell truly begins in June 1947, when rancher W.W. "Mac" Brazel discovered scattered debris on his property after a severe thunderstorm. The material, described as tinfoil, rubber strips, and sticks, was unlike anything he had encountered before. Brazel reported his discovery to Sheriff George Wilcox, who then contacted the Roswell Army Air Field (RAAF).

On July 8, 1947, the RAAF issued a press release stating they had recovered a "flying disc" from a local ranch. This announcement quickly made international headlines. However, within 24 hours, the military retracted the statement, claiming the debris was merely a conventional weather balloon. This swift reversal sparked widespread suspicion and laid the groundwork for the enduring conspiracy theories that would define Roswell's identity. It was later revealed in 1994 that the recovered material was from a top-secret Project Mogul balloon, a program designed to detect Soviet nuclear tests.

From Obscurity to UFO Capital

For many years, the incident remained a local curiosity. However, in the late 1970s and early 1980s, renewed interest from UFO researchers, particularly Stanton Friedman, brought the Roswell Incident back into the spotlight. Friedman's investigations, which included interviews with retired military personnel like Jesse Marcel, who had been involved in the original recovery, fueled claims of a government cover-up. Marcel, a former United States Air Force officer, asserted that the weather balloon story was a fabrication, suggesting the debris was of extraterrestrial origin.

The 1980 book The Roswell Incident further popularized these theories, alleging that the U.S. government had recovered a crashed extraterrestrial spacecraft and concealed the evidence. Over time, the narrative expanded to include stories of alien bodies, autopsies, and the reverse engineering of alien technology, though these claims lack factual basis. Today, Roswell fully embraces its extraterrestrial connection, with alien-themed businesses and the annual Roswell UFO Festival drawing thousands of visitors eager to explore the mystery.

What to see

Roswell offers a variety of attractions that cater to both its renowned extraterrestrial legacy and its local culture. The International UFO Museum and Research Center provides extensive exhibits on the 1947 incident, UFO sightings, crop circles, and alleged abductions. The museum encourages visitors to form their own conclusions based on the presented information.

For a different kind of exploration, the Roswell Museum and Art Center displays the art and history of the American Southwest, including works by regional modernists and a collection dedicated to rocket pioneer Robert H. Goddard. The museum also features a planetarium.

The Anderson Museum of Contemporary Art exhibits over 500 works by artists who have participated in the Roswell Artist-in-Residence Program, offering a diverse collection of paintings, sculptures, and photographs.

Nature enthusiasts can visit the Bitter Lake National Wildlife Refuge, located just 7 miles northeast of Roswell. This significant wetland area, where the Chihuahuan Desert meets the Southern Plains, provides habitat for over 350 bird species, including sandhill cranes and various waterfowl during migration. The Spring River Zoo offers a smaller, family-friendly experience with native and exotic animals, a miniature train, and an antique carousel.

When to visit

The most agreeable times to visit Roswell for comfortable weather are from mid-March to late May and again from mid-September to early November. During these spring and fall months, temperatures are pleasant, ranging from 62°F to 88°F, with lower humidity, making it ideal for outdoor activities. Summers, particularly June through August, can be warm, with average highs around 94°F. While Roswell averages 281 sunny days a year, precipitation is highest in August.

Practical

The Roswell Visitors Center, located at 426 N Main St, is an excellent first stop for information on local attractions, events, and maps. You can also get a souvenir photo with the resident aliens. The city is relatively compact, and many attractions are accessible by car. If you're using GPS, be aware that some crash site coordinates may vary, and the official BLM site requires a walk. The Roswell Museum and Art Center is generally open Monday to Saturday, 9am-5pm, and Sundays 1-5pm, with free admission. The International UFO Museum and Research Center is open daily from 9am to 5pm. The Anderson Museum of Contemporary Art is open Monday to Friday from 10am to 4pm, and Saturday and Sunday from 1pm to 5pm, also with free admission. Bitter Lake National Wildlife Refuge is open daily during daylight hours, with the visitor center open Monday through Saturday from 8am to 4pm.

Good to know
What is the Roswell Incident?
The Roswell Incident refers to the events in July 1947 when a rancher discovered unusual debris near Roswell, New Mexico. The military initially announced they had recovered a "flying disc" but quickly retracted the statement, claiming it was a weather balloon. This fueled decades of speculation and conspiracy theories about a crashed extraterrestrial spacecraft.
Where is the International UFO Museum and Research Center located?
The International UFO Museum and Research Center is located on Main Street in Roswell, New Mexico. It provides exhibits and a research library dedicated to the Roswell Incident and other UFO phenomena.
Are there other museums in Roswell besides the UFO Museum?
Yes, Roswell is home to the Roswell Museum and Art Center, which focuses on the art and history of the American Southwest, and the Anderson Museum of Contemporary Art, showcasing works from the Roswell Artist-in-Residence Program.
Can I visit the actual UFO crash site?
While there are alleged coordinates for the crash site, the Bureau of Land Management (BLM) maintains a parking lot about a mile from the site, requiring visitors to walk the remaining distance as vehicles are not allowed on the trail.
What is there to do in Roswell besides UFO-related attractions?
Beyond UFO attractions, visitors can explore the Bitter Lake National Wildlife Refuge for birdwatching and nature, visit the Spring River Zoo, or experience the local art scene at the Roswell Museum and Art Center and the Anderson Museum of Contemporary Art.
What is the best time of year to visit Roswell?
The most comfortable times to visit Roswell are during the spring (mid-March to late May) and fall (mid-September to early November) when temperatures are mild and pleasant for outdoor activities.
On the map
Roswell
€9.90
No booking · activate anytime · 12h to walk it
Get the key to Roswell