Chūbu
20 cities in Chūbu — the stories ordinary tours skip, told as you walk.

Matsumoto
“Where ancient samurai spirit meets avant-garde art in the Japanese Alps.”

Kanazawa
“Where Edo-period elegance converges with contemporary artistry and enduring golden customs.”

Shirakawa-go
“Where time folds in on itself, and tradition shapes the very roofs above you.”

Takayama
“Where ancient traditions linger in the heart of the Japanese Alps.”

Nagano
“Where ancient temples meet alpine peaks and playful snow monkeys.”

Nagoya
“Nagoya: Where ancient samurai tales echo beneath a skyline of innovation.”

Niigata
“Niigata: Japan's Snow Country, where tradition flows like sake.”

Toyama
“Where alpine grandeur meets the calm expanse of the sea, and enduring traditions find fresh expression.”

Karuizawa
“Where cool mountain air meets imperial elegance and quiet rebellion.”

Echizen
“Where ancient crafts meet the wild beauty of the Sea of Japan.”

Magome
“Step back in time on a sloping stone path, where Edo-period echoes linger in every wooden beam and waterwheel.”

Narai
“Step into a meticulously preserved Edo-era post town, where time slows and ancient stories linger in the wooden eaves.”

Obuse
“Where art, chestnuts, and history intertwine in the heart of Shinshu.”

Gifu
“Where ancient traditions meet the ambition of warlords, Gifu calls from Japan's heartland.”

Gujō Hachiman
“Where clear waters flow through a town of ancient dances and edible artistry.”

Inuyama
“Where ancient strongholds meet the ingenuity of Karakuri.”

Hida-Furukawa
“Where carp glide through waterways and ancient crafts endure.”

Tsumago
“Walk through Edo-era Japan, where ancient paths invite quiet contemplation.”

Fukui
“Where ancient traditions meet prehistoric wonders and dramatic coastlines.”

Matsushiro
“Beneath the cherry blossoms, a town holds the echoes of samurai, silkworms, and a guarded imperial refuge.”