XicoPhoto: Jezael Melgoza / Unsplash
MX

Xico

Self-guided audio walking tour of Xico — GPS route, offline playback, story-driven narration in 32 languages.

Where cloud forests meet enduring traditions and the scent of mole drifts through the air.

The secrets of Xico

Xico, as no one tells it.

Not the postcards. The stories even locals don't know — whispered in your ear, right where they happened.

3 secrets below. Many more wait inside the tour.
Cascada de Texolo

This grand waterfall is more than a natural wonder; it holds a place in cinematic history.

Full story unlocks in the tour
Parroquia de Santa María Magdalena

The town's primary church houses an unexpectedly vast and artful collection.

Full story unlocks in the tour
Xiqueñada (Running of the Bulls)

In July, Xico observes a tradition that echoes a renowned Spanish festival, yet with a unique local character.

Full story unlocks in the tour
The full tour

Discover every secret of Xico

Every address, every reveal in full — in your ear, right where it happened.

Get the key to Xico

You pick your stops. You walk. The voice reveals what the others miss.

Xico — flag of Mexico
Photo: Jorge Aguilar / Unsplash
Xico — people standing on corner road near concrete buildings during daytime
Photo: Jezael Melgoza / Unsplash
Xico — green white and red flag
Photo: Alexander Schimmeck / Unsplash
Choose your time

How long do you have in Xico?

Your self-guided audio tour of Xico is ready — pick your landmarks, choose your language, and start the moment you arrive.

Buy
About Xico

The story of Xico

Situated in the verdant highlands of Veracruz, Xico is a Pueblo Mágico that captivates with its fusion of natural splendor, deep-rooted customs, and a tangible sense of its past. This appealing mountain town, with its stone-paved streets and colonial structures, offers a more deliberate, profound travel experience. Encircled by cloud-shrouded peaks and lush coffee plantations, Xico provides a sanctuary for those seeking an authentic glimpse into Mexican culture and a reprieve from the rush of modern existence.

The air here often carries the profound aroma of coffee and the intricate scent of mole, hinting at the town's celebrated culinary heritage. Life in Xico unfolds at a gentle rhythm, inviting visitors to wander through its appealing streets, discover family-owned eateries, and absorb the tranquil atmosphere. Whether you are drawn by its lively festivals, the allure of its grand waterfalls, or the promise of a perfectly prepared cup of local coffee, Xico offers a unique and memorable journey.

History

From Ancient Settlements to Pueblo Mágico

The area surrounding Xico holds a past extending back millennia, with early pre-Hispanic settlements primarily consisting of fishing villages from 900 BC to 100 AD. From 550 to 650 AD, the region felt the influence of the powerful Teotihuacan culture, followed by an Otomi settlement from 650 to 750 AD. The Acxotecas arrived around 1328, at which point chinampa farming, an ancient Mesoamerican agricultural technique, began to take hold. Xico was later conquered by the Aztec Tezozomoc in 1381, leading to an expansion of the chinampa system by Mexica groups in the 14th and 15th centuries.

Founded in 1313, the town's original Náhuatl name was Xico-Chimalco, meaning "where there are bee hives of yellow wax." The modern town, with its colonial-era houses and a 16th-century church, reflects centuries of cultural evolution. Xico's elevation at 1,320 meters (4,330 feet) in the Tropical Montane Cloud Forest has shaped its agricultural identity, particularly its celebrated coffee production. In 2011, Xico was officially recognized as a "Pueblo Mágico" (Magical Town), a designation that honors its cultural and historic value, further solidifying its status as a significant destination in Veracruz.

What to see

Begin your exploration at the Parroquia de Santa María Magdalena, a mosaic-tiled cathedral that gleams in the sun. Inside, uncover distinctive sculptures and a small museum displaying the many dresses donated to the patron saint. Just a few blocks away, the Museo del Danzante Xiqueño offers a compelling insight into the town's enduring tradition of indigenous dance through exhibits of masks and elaborate costumes.

A brief drive or moderate walk from the town center leads to the magnificent Cascada de Texolo, an 80-meter waterfall surrounded by a mountain cloud forest. You can descend to its base or cross a suspension bridge for expansive views. The surrounding area features paths through coffee and banana plantations, leading to smaller cascades and clear pools ideal for a refreshing dip. Do not miss the opportunity to explore the Plaza Principal, a lively community gathering place where traditional dances are often performed. For a taste of local artistry, browse the artisan market for handicrafts crafted from totomoxtle leaves and intricately carved wooden masks.

When to visit

Xico experiences a mild, agreeable climate year-round, with average highs in the 70s°F (20s°C) due to its mountain elevation. The best time for outdoor activities is from early March to late May, offering clearer skies and less humidity. If you wish to experience the lively Fiesta de la Magdalena, plan your visit for July 19-25, though be aware that the town becomes exceptionally animated and requires advance booking. The rainy season, from June to September, brings forth lush greenery and makes the waterfalls particularly grand, but also means more overcast days.

Practical

Xico is a compact town best explored on foot, allowing you to wander its appealing stone-paved streets. For excursions to the waterfalls or nearby villages, taxis are readily available. Public buses also connect Xico to larger towns like Xalapa and Coatepec, with frequent service. While English is not widely spoken, the welcoming locals are generally accommodating. Xico is a budget-friendly destination, with affordable lodging and meals. Comfortable footwear is advised for navigating the uneven terrain. The local time in Xico is America/Mexico_City.

Good to know
What is Xico most recognized for?
Xico is widely recognized for its lively cultural traditions, particularly the Fiesta de la Magdalena and the Xiqueñada (running of the bulls), its unique Mole Xiqueño, high-quality coffee, and the grand Cascada de Texolo waterfall.
How do I reach Xico?
Xico is easily accessible by bus from Xalapa, the capital of Veracruz, which is about a 30-minute journey. You can also take a bus from Mexico City to Xalapa and then a local bus or taxi to Xico.
What kind of food should I sample in Xico?
You absolutely must try Mole Xiqueño, a sweeter version of mole with over 25 ingredients. Also seek out *xonequi* (bean broth with heart-shaped leaves), *tamales canarios* (sweet yellow tamales), and local fruit and herbal liqueurs.
Is Xico suitable for walkers?
Yes, Xico is an excellent destination for walkers. The area around Cascada de Texolo offers trails through cloud forests and coffee plantations, and Cofre de Perote National Park has routes to several other waterfalls.
What is the Fiesta de la Magdalena?
The Fiesta de la Magdalena is Xico's most important festival, held annually from July 19-25. It features parades, traditional dances, fireworks, elaborate sawdust carpets, and the renowned Xiqueñada (running of the bulls).
Is Xico a good place for families?
Xico offers a peaceful and genuine experience, with natural attractions like waterfalls and cultural events that can be enjoyed by families, especially outside of the more intense Xiqueñada bull-running event.
On the map
Xico
€9.90
No booking · activate anytime · 12h to walk it
Load on Wi-Fi, then walk offline — no roaming abroad
Get the key to Xico